CRM Platform
A pipeline and customer-history tool designed so a rep can log a call in under ten seconds — the single factor that decides whether a CRM gets used at all.
The challenge
CRMs fail on adoption, not features. If logging an interaction takes more than a few seconds, reps stop doing it and the data becomes worthless within a quarter.
What we built
- Drag-and-drop pipeline with configurable stages
- Ten-second interaction logging from any screen, keyboard-first
- Unified contact timeline across calls, emails, and notes
- Task and follow-up reminders
- Team-level pipeline reporting and forecasting
- Import from spreadsheets with column mapping
How we approached it
We designed the logging interaction first and built the rest of the product around it. Every list view is keyboard-navigable, and the quick-log dialog is reachable from anywhere with a single shortcut.
What it demonstrates
Demonstrates interaction design driven by adoption rather than feature count — deciding what the critical daily action is, and refusing to let anything slow it down.
Tell us the problem you're solving. We'll come back within one business day with an honest view on scope, timeline, and cost.